Free GA4 Audit Tool
Scan your Google Analytics 4 setup in under 60 seconds. Verify Consent Mode v2, measurement IDs, conversion tracking, and GDPR compliance - automatically, with no login required.
Run Free GA4 AuditNo login required - results in under 60 seconds
What the GA4 audit checks
Six dimensions of your GA4 implementation, verified automatically from a server-side scan.
Measurement ID + data stream
Verifies the correct GA4 measurement ID (G-XXXXXXXX) is present on every page, confirms it loads before consent fires, and checks for duplicate or conflicting IDs.
Consent Mode v2 signals
Checks all four Consent Mode v2 parameters: ad_storage, analytics_storage, ad_user_data, and ad_personalization. Confirms each has a correct default state and updates correctly after the user accepts or rejects.
Cookie behavior vs consent
Audits which cookies are set before the user interacts with the banner (pre-consent violations), after Accept All, and after Reject All. Maps each cookie to its category and legal basis.
GTM container and tag health
Inspects the GTM container powering your GA4 tags. Checks tag sequencing, consent check triggers, pause/block consent state, and whether tags fire correctly across all consent scenarios.
Enhanced Measurement flags
Reviews which Enhanced Measurement events are enabled (page_view, scroll, outbound clicks, site search, video, file download) and verifies the configuration matches your intended tracking plan.
Key events and conversions
Detects GA4 key events and Create/Modify Event rules configured in your account. Flags missing purchase events, duplicate conversion markers, and misconfigured event parameters.
The most common GA4 issues we find
Based on thousands of site scans. Every issue in the report includes a recommended fix you can copy directly.
Consent Mode v2 not implemented — all GA4 data collected without legal basis in the EU
GA4 tag fires before consent banner shows — violates GDPR Article 6(1)(a)
No default consent state set — Google treats all signals as denied, breaking Smart Bidding
Duplicate measurement IDs on the same page — double-counting all events and sessions
GA4 conversions not verified — key events not matching actual business outcomes
Cross-domain tracking misconfigured — sessions break between primary and subdomain
Enhanced Measurement enabled without filtering internal traffic — inflated session counts
Missing referral exclusions — self-referral from payment gateways creates false session starts
Google Signals not enabled — restricts audience building and cross-device attribution
Why your GA4 setup needs auditing
GA4 was a complete rebuild of Universal Analytics - not an upgrade. Sites that migrated in 2023 often carry over misconfigurations that silently corrupt data for months before anyone notices.
The three most damaging issues are almost always invisible in the GA4 reports themselves: duplicate event collection, missing consent mode, and unverified conversions. A GA4 audit surfaces all three in a single scan.
Since March 2024, Consent Mode v2 is required for all sites using Google Ads in the EEA. Sites that fail this requirement lose modelled conversion data and Smart Bidding effectiveness. The GetInlytics GA4 audit verifies all four consent signals automatically.
Consent Mode v2 required for Google Ads in EEA since March 2024
GA4 migration left 70%+ of sites with at least one data quality issue
Duplicate measurement IDs inflate session counts by 2x silently
Missing cross-domain config breaks attribution on multi-domain funnels
Enhanced Measurement enabled by default - most settings need tuning
Key events (formerly conversions) require manual verification in GA4
What you get after the GA4 audit
The scan generates a scored report with actionable findings - shareable by link, no login required.
Compliance score + sub-scores
An overall weighted score across cookie compliance, GDPR implementation, tag quality, and advanced setup - with sub-scores for each dimension.
Per-issue fix recommendations
Every finding includes a recommended fix you can copy to clipboard. Critical issues sorted to the top.
Shareable report permalink
Every scan generates a permanent, shareable URL. Send it to your DPO, developer, or client directly.
Email report delivered automatically
Enter your email before scanning and receive the full HTML report in your inbox - including the report link and fix summaries.
GA4 audit - frequently asked questions
What does a GA4 audit check?
A GA4 audit verifies your Google Analytics 4 implementation covers the correct measurement ID and data streams, Consent Mode v2 configuration (all 4 signals), cookie behavior before and after consent, GTM container health, Enhanced Measurement settings, key event definitions, and compliance with GDPR, CCPA, and ePrivacy regulations.
How long does a GA4 audit take?
The GetInlytics GA4 audit completes in under 60 seconds. It is a server-side scan that automatically detects your GA4 measurement ID, GTM container, consent banner, and cookie behavior without any manual configuration or browser extension required.
Do I need to log in or install anything?
No. The audit is entirely server-side. Paste your URL, choose your compliance law, and the tool runs automatically. No login, no browser extension, no API key, and no GA4 Admin API access required.
What is Consent Mode v2 and why does a GA4 audit check it?
Consent Mode v2 is Google's framework for adjusting GA4 data collection based on user consent. Since March 2024, Google requires all sites running Google Ads in the EEA to implement Consent Mode v2. Without it, remarketing audiences stop updating, Smart Bidding degrades, and GA4 conversion data becomes incomplete. A GA4 audit must verify all four signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) are correctly set.
Is the GA4 audit free?
Yes. The full GA4 audit — including compliance scoring, GTM analysis, cookie behavior check, and Consent Mode v2 verification — is free with no login required. A shareable report permalink is generated after every scan.
What happens after the audit?
After the scan you receive a scored report with colour-coded findings across 6 audit dimensions. Each issue includes a copy-to-clipboard fix recommendation. An email with the full report and a shareable permalink is sent automatically. For detailed step-by-step fix guides, GA4 and GTM Fix Guides are available as purchasable downloads from the report page.
Audit your GA4 setup now - free
Consent Mode v2, conversion tracking, cookie compliance, GTM health - all in one 60-second scan.
Start Free GA4 AuditNo login required - shareable report generated automatically