Analytics, GTM, and SEO guides for modern marketing teams
Expert guides on Google Tag Manager monitoring, GA4 data quality, GDPR consent compliance, Core Web Vitals, and marketing attribution. Written by analytics specialists.
Structured Data for AI Search: FAQPage, HowTo and Organization Schema (2026)
FAQPage is the highest-leverage schema type for AI citation. This guide covers FAQPage, HowTo, Article and Organization JSON-LD - when to use each, what it does for AI search visibility, and copy-paste templates.
What Is llms.txt and How to Create One for Your Site (2026 Guide)
llms.txt is a plain-text file that tells AI systems what your site does and which pages matter. This guide explains what it is, which engines read it, and how to write one in 15 minutes.
How to Rank in ChatGPT and Perplexity in 2026 (7 Proven Signals)
AI search engines use different ranking signals than Google. This guide covers the 7 changes with the highest impact on citation frequency in ChatGPT, Perplexity, and Gemini - from robots.txt to FAQPage schema to E-E-A-T.
AEO vs SEO: What Is the Difference and Which Should You Focus On? (2026)
SEO optimises for ranked blue links. AEO optimises for AI-generated answers with cited sources. The signals overlap but are not identical. This guide explains what each discipline requires and how to do both without doubling the work.
Kaliper vs GetInlytics (2026) - Which Privacy Audit Tool Should You Use?
Both tools audit GDPR compliance and pre-consent tracking. The difference is access model and depth: Kaliper requires setup; GetInlytics is instant and free. Plus GetInlytics covers GA4 and GTM alongside privacy.
TrackingPlan vs GetInlytics (2026) - Data Quality vs Compliance Audit
TrackingPlan monitors event schema quality at $499+/month. GetInlytics audits GDPR compliance, GA4, and GTM for free in under 60 seconds. Different tools for different problems.
GA4Spy vs GetInlytics (2026) - Which GA4 Audit Tool Is Better?
GA4Spy is a Chrome extension for competitive GA4 research. GetInlytics is a server-side compliance audit tool with GDPR scoring, GTM audit, and Consent Mode v2 checks - no Chrome required.
7 Common GA4 and GTM Setup Mistakes (and How to Fix Each One)
Pre-consent firing, duplicate measurement IDs, Enhanced Measurement conflicts, missing key events, wrong Consent Mode v2 signals - the 7 issues most GA4 setups have, with exact fixes.
How to Audit Your GA4 Setup in 10 Minutes (Free Checklist 2026)
A 7-step GA4 audit checklist: measurement ID, Consent Mode v2, Enhanced Measurement, key events, duplicate tags, cross-domain, and data retention. Pass/fail for each check.
Google Tag Update October 2026 - Is Your Setup Affected?
Starting October 2, 2026, Google removes support for hybrid gtm.js plus standalone gtag setups. Diagnose your site in 90 seconds, pick the right fix path, and verify it worked - free tools included.
How to Check If Your Website Is GDPR Compliant - A Practical Guide
A 7-step checklist covering cookie consent banners, pre-consent tracking, reject options, Google Consent Mode v2, and privacy policies. What to check, how to check it, and what pass or fail looks like.
Google Consent Mode v2 Audit - How to Verify Your Setup Works
Verify all 4 Consent Mode v2 signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) are firing correctly. Manual checks via GTM Preview, common failures, and automated testing.
Cookie Audit Checklist for 2026 - What to Check and How
A 10-item cookie audit checklist: inventory, classify, check pre-consent behavior, test Accept All and Reject All, validate GPC handling, and document findings. Manual audit vs automated scanner comparison.
Which Google Tag Gateway Setup Is Right for You? A Decision Guide (With Flowchart)
Cloudflare, Google Cloud Load Balancer, manual CDN, or GTG with server-side GTM? A three-question flowchart, comparison table, and real-world scenarios to pick the right Google Tag Gateway setup for your stack.
Google Tag Gateway Setup - Every Option Explained (Cloudflare, GCP, CDN, and Server-Side GTM)
Google Tag Gateway routes your analytics tags through your own domain, recovering signal lost to ad blockers and Safari ITP. This guide covers every setup path - Cloudflare, Google Cloud Load Balancer, manual CDN, and the combined GTG plus server-side GTM architecture - plus 5 checks to confirm it is working.
How to Monitor GTM Tags - The Complete Guide for Analytics Teams
GTM has no native monitoring. This guide covers manual debug methods, GA4 DebugView, and automated tag monitoring tools - with step-by-step setup for continuous tag health tracking.
Meta Pixel Not Firing in GTM - 5 Causes, Diagnosis, and Fixes
A Meta pixel fail rate above 5% means lost attribution and wasted ad spend. This guide covers the 5 most common causes - from consent mode blocking to iOS ITP - with exact fixes for each.
How to Audit Consent Mode in GTM - GDPR Compliance Checklist
Google Consent Mode v2 is mandatory for EU advertisers. This 7-step checklist covers default state verification, CMP integration, consent signal validation, and ongoing violation monitoring.
How GTM Tags Affect Core Web Vitals - LCP, INP, CLS Impact Guide
Third-party tags loaded via GTM can add hundreds of milliseconds to your LCP score. This guide identifies which tag types cause the most damage and how to fix performance issues without removing tracking.
How to Check GA4 Tracking Accuracy - 8 Common Data Quality Issues
GA4 rarely tells you when its data is inaccurate. This guide covers 8 common issues - from duplicate conversions to missing consent signals - with step-by-step detection and fix instructions.
Stop manually diagnosing tag failures
TagSense monitors every GTM tag, pixel, and consent event continuously and alerts your team within 24 hours of any failure - with revenue impact in GBP/USD. No more weekly manual audits.