Dashboard Development Services
Data your whole team trusts. Dashboards your executives actually use.
Most marketing dashboards show numbers nobody acts on. We build dashboards that connect your actual data sources, surface the KPIs that drive decisions, and update automatically - in Looker Studio, Power BI, or both.
Why Most Dashboards Get Ignored
A dashboard that requires manual updates will not be used. A dashboard that shows 40 metrics will not be read. A dashboard that takes 30 seconds to load will be closed. We build dashboards that solve three problems:
Dashboard Types We Build
From C-suite scorecards to white-label client reporting - we build for every use case.
Executive Dashboards
Company-wide performance at a glance. Revenue, pipeline, marketing contribution, and trend lines. Built for 30-second consumption by leadership.
Marketing Performance Dashboards
Channel-level breakdown of spend, traffic, conversions, and ROAS. Updated daily from your ad platforms and analytics - no manual exports.
Ecommerce Dashboards
Revenue, AOV, conversion rate, cart abandonment, top products, and channel attribution connecting Shopify or WooCommerce with GA4 and ad platforms.
Agency Client Dashboards
White-label reporting templates your clients access directly. Branded, auto-refreshing, exportable as PDF. Scales across your entire client portfolio.
Platforms We Work With
We choose the platform that fits your team and infrastructure - not the one that is easiest for us to build in.
Looker Studio
Our most common platform for marketing dashboards. Native connectors for GA4, Google Ads, and Search Console. Fast, shareable, embeddable. No per-seat licensing.
Power BI
Microsoft's enterprise BI platform. Stronger for complex data modelling, multi-source joins, and DAX-based calculations. Better for executive and financial reporting at larger organisations.
Data Visualisation That Drives Decisions
We follow these principles on every dashboard we build.
- One primary question per page - not 40 metrics competing for attention
- Charts chosen to match the question type: trends, comparisons, distributions
- Benchmarks and targets overlaid on every KPI so performance is immediately clear
- Anomaly callouts built in - no scanning rows to find problems
- Mobile-accessible layouts for executives who review dashboards on their phones
- Handover documentation so your team can maintain and extend the dashboard
Frequently Asked Questions
How long does a dashboard build take?
A standard Looker Studio marketing dashboard takes 1-2 weeks. Complex Power BI builds with multiple data sources and custom data modelling take 3-5 weeks.
What data sources can you connect?
We connect GA4, Google Ads, Meta Ads, LinkedIn Ads, Google Search Console, Shopify, WooCommerce, HubSpot, Salesforce, Klaviyo, Mailchimp, YouTube, TikTok Ads, and most databases via BigQuery or direct connector.
Can I edit the dashboard myself after you build it?
Yes. We deliver fully editable dashboards with a documentation page explaining how to update data sources, add metrics, and adjust date ranges. You do not need to come back to us for minor changes.
What if my data quality is poor?
A dashboard is only as good as the data feeding it. If we identify data quality issues during scoping, we will recommend a GA4 audit or tracking implementation before starting the dashboard build.
Ready for dashboards your team actually uses?
Book a demo scoping call and we will walk through what a dashboard built on your data would look like.