GA4, GTM & Cookie Compliance Audit
Enter any URL and get a full tracking gap analysis: GA4 validation, GTM container audit, cookie classification, and consent compliance check across GDPR, CCPA, ePrivacy, and LGPD. Built for agencies and in-house teams who need real answers fast.
What We Check
GTM & GA4
- ✓Container & tag audit
- ✓GA4 measurement IDs
- ✓DataLayer & consent events
Tags & Pixels
- ✓Active tags & analytics roles
- ✓Third-party pixel discovery
- ✓Duplicate / invalid tag risks
Cookie & Consent
- ✓Pre- vs post-consent firing
- ✓CMP/banner compliance
- ✓GDPR, CCPA, ePrivacy & LGPD
Why Teams Trust This
- Server-side, no browser extension required
- Read-only, never modifies your site or data
- Covers 40+ compliance indicators
- Generates client-ready PDF reports
- Built by GA4 & GTM specialists
How It Works
- 1Enter URLAny publicly accessible website: yours, a client's, or a competitor's.
- 2Select LawChoose what applies to your audience: GDPR, CCPA, ePrivacy, or LGPD.
- 3Run ScanGA4, GTM & cookie analysis runs server-side in under 60 seconds.
- 4Get ReportScored findings across 6 dimensions plus recommended copy-paste fixes.
Everything your tracking stack needs audited
Most tools check cookies. We audit your entire analytics and consent infrastructure including GTM container structure, consent firing behaviour, and everything in between.
GTM Container Audit
Deep-dive into your Google Tag Manager setup and discover every container, tag, trigger, and variable. Identify broken firing rules, duplicate tags, and orphaned triggers that silently skew your data.
GA4 Measurement Validation
Verify your GA4 measurement IDs, event streams, and conversion mappings. Detect gaps in e-commerce tracking, cross-domain configuration issues, and missing consent mode signals.
Cookie & Consent Scan
Classify every cookie by category (analytics, marketing, functional) and check whether they fire before or after user consent. This is the most common GDPR compliance failure we see on agency client sites.
Multi-Law Compliance Check
Run your site against GDPR, CCPA, ePrivacy, and LGPD requirements simultaneously. Get a colour-coded compliance score and a prioritised remediation list ready to share with legal teams.
Marketing Pixel Discovery
Automatically surface all third-party pixels including Meta, LinkedIn, TikTok, Snap, Pinterest, and more. Confirm each pixel is consent-gated and firing correctly, or flag it as a compliance risk.
Audit-Ready PDF Report
Generate a professional, client-ready PDF report in one click. Share it with stakeholders, compliance officers, or development teams as proof of due diligence and a clear action plan.
From URL to full audit report in 4 steps
No developer required. No account. No waiting.
Enter Your URL
Paste any website URL: your own site, a client property, or a competitor. No login, no API key, no browser extension required.
Choose Compliance Law
Select the privacy regulation that applies to your audience: GDPR for EU, CCPA for California, ePrivacy for Europe, or LGPD for Brazil.
Run the Scan
Our server-side crawler analyses your GA4 setup, GTM containers, consent banner, cookies, and marketing pixels. Results are typically ready in under 60 seconds.
Review & Act
Receive a scored report across 6 audit dimensions with colour-coded findings. Copy the recommended fixes or export to PDF for your team.
Built for agencies and in-house teams
Whether you manage ten client properties or own one brand's entire data stack, the Gap Analysis surfaces what matters most.
Win more clients. Retain them longer.
- Run a free audit before the sales pitch to show prospects exactly where their tracking breaks
- Deliver repeatable compliance reports as part of your monthly retainer deliverables
- Catch tracking regressions after CMS updates or developer pushes before clients notice
- Generate white-label PDF reports to reinforce your agency brand
Fix data blind-spots before the next board meeting.
- Identify why GA4 conversion numbers differ from your ad platform dashboards
- Verify that your consent banner actually blocks cookies pre-consent (legal requirement)
- Prove to your DPO that your tracking stack is GDPR-compliant with an audit report
- Monitor ongoing compliance as your MarTech stack evolves
4 privacy laws. One scan.
Select the regulation that applies to your audience and get targeted findings not a generic checklist.
- Consent required before any non-essential cookies
- Purpose limitation and data minimisation
- Right to withdraw consent at any time
- Processor agreements for third-party tools
- Right to opt-out of the sale of personal data
- Do Not Sell My Personal Information link
- Disclosure of data categories collected
- Opt-out signals (GPC) must be honoured
- Opt-in consent for analytics and marketing cookies
- No pre-ticked consent boxes
- Implied consent banned for tracking technologies
- Applies to cookies, pixels, fingerprinting, and local storage
- Explicit consent required for data processing
- Data subject rights (access, deletion, portability)
- Legal basis required for every processing activity
- Applies to any business processing Brazilian residents' data
Not sure which law applies to you?
If your site has any visitors from the EU or California, GDPR and CCPA likely apply simultaneously. Run a GDPR scan first. It is the strictest standard and will surface the most critical gaps.
Average scan time. No waiting for a developer or browser extension.
Audit your site, a client property, or a competitor. No login needed.
Compliance indicators across GTM, GA4, cookies, and consent banners
“We used this before a client pitch and found three critical GDPR violations in their GTM setup. Closed the deal by showing them exactly what needed fixing and why.”Analytics Consultant, Digital Agency
Frequently asked questions
Everything you need to know before running your first audit.
Ready to find what's broken in your tracking?
The audit tool is above. Scroll up and enter your URL to get your first report free. No account, no credit card, no waiting.