Amelia Event Registration GTM Event Listener

Track Amelia WordPress event registration interactions in GTM. Monitor event views, attendee selection, and confirmed registrations with ameliaEvent and ameliaData variables.

ameliawordpresseventsregistrationbookinggtmga4

Event fired

ameliaActivity

Key variable

ameliaEvent

Amelia Event Registration Form

Overview

Amelia's event registration feature handles multi-attendee event bookings, conferences, workshops, webinars. This listener tracks the registration funnel from event view to confirmed booking.

Event fired: ameliaActivity Variables: ameliaEvent, ameliaData

Common Use Cases

Track event registrations as GA4 conversions
Measure event registration funnel drop-off
Fire Google Ads conversion tags on event sign-up
Build audiences from event registrants for follow-up

Tracked Events

ameliaEvent	Description
`event viewed`	User views event details
`attendees selected`	Ticket quantity chosen
`registration started`	Checkout begins
`registration confirmed`	Event booking complete
`registration failed`	Booking attempt failed

Installation

html

<!-- GTM Custom HTML Tag: Amelia Event Registration Listener -->
<script>
(function() {
  function ameliaEventPush(eventType, data) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push({
      'event': 'ameliaActivity',
      'ameliaEvent': eventType,
      'ameliaData': data || {}
    });
  }

  document.addEventListener('ameliaEventViewed', function(e) {
    var d = e && e.detail;
    ameliaEventPush('event viewed', {
      eventId: d && d.eventId,
      eventName: d && d.eventName,
      eventDate: d && d.eventDate,
      eventPrice: d && d.price
    });
  });

  document.addEventListener('ameliaEventRegistrationSuccess', function(e) {
    var d = e && e.detail;
    ameliaEventPush('registration confirmed', {
      bookingId: d && d.bookingId,
      eventId: d && d.eventId,
      eventName: d && d.eventName,
      attendees: d && d.attendees,
      totalPrice: d && d.totalPrice,
      customerEmail: d && d.customerEmail
    });
  });

  document.addEventListener('ameliaEventRegistrationError', function(e) {
    ameliaEventPush('registration failed');
  });
})();
</script>

Data Layer Output

Registration Confirmed

json

{
  "event": "ameliaActivity",
  "ameliaEvent": "registration confirmed",
  "ameliaData": {
    "bookingId": "booking_456",
    "eventId": "event_001",
    "eventName": "Digital Marketing Workshop",
    "attendees": 2,
    "totalPrice": "150.00",
    "customerEmail": "attendee@example.com"
  }
}

Triggers to Create

Trigger	Event	Condition
CE – Amelia Event Registered	`ameliaActivity`	`ameliaEvent = registration confirmed`
CE – Amelia Event Viewed	`ameliaActivity`	`ameliaEvent = event viewed`

Variables to Capture

Variable Name	DL Key	Example
DLV – Amelia Event Type	`ameliaEvent`	`"registration confirmed"`
DLV – Amelia Event Data	`ameliaData`	Object
DLV – Amelia Event Name	`ameliaData.eventName`	`"Digital Marketing Workshop"`
DLV – Amelia Attendees	`ameliaData.attendees`	`2`

GA4 Mapping

GA4 Event	Trigger	Parameters
`sign_up`	registration confirmed	method: "amelia_event", event_id
`purchase`	registration confirmed	value, items, transaction_id
`view_item`	event viewed	item_name, price

Related Listeners

More Booking

Amelia Appointment

ameliaAppointmentEvent

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