Drip Form GTM Event Listener

Drip Form

Overview

Drip is an eCommerce CRM and email marketing platform. Its forms dispatch a submitted.drip jQuery event on form submission. This listener catches that event and pushes the full form data object to the GTM dataLayer.

Event fired: dripformsubmission Variable: formdata (complete submission data object)

Why Use This Listener

Drip's form data, including subscriber email, form ID, and Drip account info, is accessible in the submitted.drip event payload. This listener exposes all of that to GTM, enabling precise conversion tracking and data enrichment.

Common Use Cases

• Track email subscriber acquisitions as GA4 conversions
• Pass subscriber email to Google Enhanced Conversions
• Measure which landing pages drive Drip form sign-ups
• Fire Meta Lead events on Drip form completion

Installation

<!-- GTM Custom HTML Tag: Drip Form Listener -->
<script>
jQuery(document).ready(function($) {
  jQuery(document).on('submitted.drip', function(ev, data) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push({
      'event': 'dripformsubmission',
      'formdata': data
    });
  });
});
</script>

Requires jQuery. Fire on: DOM Ready.

Data Layer Output

{
  "event": "dripformsubmission",
  "formdata": {
    "form_id": "1234567",
    "fields": {
      "email": "user@example.com",
      "first_name": "Jane"
    },
    "account_id": "7654321"
  }
}

The formdata object contains: form ID, field values, user location, Drip account information.

Accessing Nested Data

Use dot notation in GTM's Data Layer Variable:

• formdata.form_id → Form ID
• formdata.fields.email → Email address

Trigger Configuration

Variables to Capture

GA4 Mapping

Debugging

Best Practices

1. Extract formdata.fields.email for Enhanced Conversions (hash before sending)
2. Use formdata.form_id to segment conversions by form in GA4

Related Listeners

• ConvertKit
• Klaviyo
• Mailchimp for WordPress