Poptin GTM Event Listener

Track Poptin popup interactions in GTM. Monitor display, close, form submission, and conversion events with popupAction and poptinID variables.

poptinpopuplead-generationgtmga4email-captureexit-intent

Event fired

poptinPopUpEvent

Key variable

popupAction

Poptin

Overview

Poptin is a popup and form builder for lead generation, offering exit-intent popups, overlays, slide-ins, and embedded forms. This listener hooks into Poptin's JavaScript event system to track popup interactions.

Event fired: poptinPopUpEvent Variables: popupAction, poptinID

Why Use This Listener

Popup conversion rates are a key metric for lead generation. This listener tells you not just how many forms were submitted, but how many popups were shown, how many were dismissed, and what the conversion rate per popup is.

Tracked Events

popupAction	Description
`popup displayed`	Popup shown to visitor
`popup closed`	Popup dismissed
`form submitted`	Popup form completed
`button clicked`	CTA button clicked
`exit intent triggered`	Exit-intent fired

Installation

html

<!-- GTM Custom HTML Tag: Poptin Listener -->
<script>
(function() {
  function poptinPush(action, extra) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push(Object.assign({
      'event': 'poptinPopUpEvent',
      'popupAction': action
    }, extra || {}));
  }

  document.addEventListener('poptinLoaded', function(e) {
    poptinPush('popup displayed', { poptinID: e.detail && e.detail.id });
  });
  document.addEventListener('poptinClosed', function(e) {
    poptinPush('popup closed', { poptinID: e.detail && e.detail.id });
  });
  document.addEventListener('poptinFormSubmitted', function(e) {
    poptinPush('form submitted', { poptinID: e.detail && e.detail.id });
  });
  document.addEventListener('poptinButtonClicked', function(e) {
    poptinPush('button clicked', { poptinID: e.detail && e.detail.id });
  });
})();
</script>

Data Layer Output

json

{
  "event": "poptinPopUpEvent",
  "popupAction": "form submitted",
  "poptinID": "poptin_abc123"
}

Trigger Configuration

Trigger: Custom Event | poptinPopUpEvent

Conversion only:

Condition: DLV – Poptin Action | equals | form submitted

Variables to Capture

Variable Name	DL Key	Example
DLV – Poptin Action	`popupAction`	`"form submitted"`
DLV – Poptin ID	`poptinID`	`"poptin_abc123"`

GA4 Mapping

GA4 Event	Condition	Parameters
`view_promotion`	popup displayed	popup_id, popup_name
`generate_lead`	form submitted	popup_id, method: "poptin"

Best Practices

Track impression-to-submission ratio per poptinID in GA4 to measure popup effectiveness
Use popupAction = popup closed with session data to analyze exit patterns
Create separate conversion events for exit-intent vs. time-delay popups

Related Listeners

More Popups & Widgets

ConvertFlow

ConvertFlow_Form_Submitted

Elementor Popup

show_Popup

GetSiteControl

← All Popups & Widgets GTM Cookbook →