Qualaroo (ProProfs) GTM Event Listener

Track Qualaroo/ProProfs survey interactions in GTM. Monitor survey display, minimize, close, and response submission with survey_action_type, survey_id, and answers variables.

qualarooproprofssurveyfeedbackgtmga4voice-of-customer

Event fired

qualaroo_interaction

Key variable

survey_action_type

Qualaroo (ProProfs)

Overview

Qualaroo (now part of ProProfs) is a voice-of-customer survey tool that displays targeted micro-surveys on websites and apps. This listener intercepts Qualaroo's survey events and pushes them to the GTM dataLayer.

Event fired: qualaroo_interaction Variables: survey_action_type, survey_id, answers, nudge_id, screen_id

Common Use Cases

Track NPS survey responses as GA4 events
Segment users by survey answer in GA4
Measure survey completion rates by page
Trigger follow-up workflows when users answer specific survey questions

Tracked Events

survey_action_type	Description
`shown`	Survey displayed to visitor
`minimized`	User collapses survey
`closed`	Survey dismissed
`response_submitted`	User submits an answer

Installation

html

<!-- GTM Custom HTML Tag: Qualaroo Listener -->
<script>
(function() {
  var _kiq = window._kiq = window._kiq || [];
  
  function qualarooPush(action, extra) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push(Object.assign({
      'event': 'qualaroo_interaction',
      'survey_action_type': action
    }, extra || {}));
  }

  _kiq.push(['eventHandler', function(eventType, data) {
    switch(eventType) {
      case 'nudge-show':
        qualarooPush('shown', {
          survey_id: data.survey_id,
          nudge_id: data.nudge_id
        });
        break;
      case 'nudge-minimize':
        qualarooPush('minimized', { nudge_id: data.nudge_id });
        break;
      case 'nudge-close':
        qualarooPush('closed', { nudge_id: data.nudge_id });
        break;
      case 'answer-submit':
        qualarooPush('response_submitted', {
          survey_id: data.survey_id,
          nudge_id: data.nudge_id,
          screen_id: data.screen_id,
          answers: data.answers
        });
        break;
    }
  }]);
})();
</script>

Data Layer Output

Response Submitted

json

{
  "event": "qualaroo_interaction",
  "survey_action_type": "response_submitted",
  "survey_id": "survey_abc123",
  "nudge_id": "nudge_456",
  "screen_id": "screen_001",
  "answers": [{ "type": "nps", "value": "8" }]
}

Triggers to Create

Trigger	Event	Condition
CE – Qualaroo All	`qualaroo_interaction`	—
CE – Qualaroo Response	`qualaroo_interaction`	`survey_action_type = response_submitted`

Variables to Capture

Variable Name	DL Key	Example
DLV – Qualaroo Action	`survey_action_type`	`"response_submitted"`
DLV – Qualaroo Survey ID	`survey_id`	`"survey_abc123"`
DLV – Qualaroo Answers	`answers`	Array of answers

GA4 Mapping

GA4 Event	Condition	Parameters
`survey_complete`	response_submitted	survey_id, nudge_id
`view_promotion`	shown	survey_id

Related Listeners

More Surveys & Feedback

Disqus

disqus_comment

GetFeedback

getFeedbackInteraction

Iterate

iterateHQ_interactions

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