Know what broken tracking is costing you - in GBP
TagSense calculates the revenue impact of every pixel failure using your Average Order Value. See exactly which platform is losing data, how many fires were missed, and the estimated GBP impact - so you can prioritise fixes by business value.
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Revenue monitoring features
Cross-platform pixel health
Google Ads, Meta, TikTok, LinkedIn - fire rate, fail rate, and GBP impact per platform, side by side.
Revenue impact calculation
Failed fires × your AOV = estimated revenue at risk. Set your own AOV or let TagSense calculate it from your BigQuery purchase data.
Purchase funnel health
page_view → add_to_cart → checkout → purchase funnel with drop-off rates and tag failure overlay at each step.
Duplicate transaction detection
Duplicate purchase events inflate ROAS and conversion counts. TagSense flags them so you stop optimising against false data.
Data quality checks
Null transaction IDs, null revenue values, and missing required parameters - all flagged automatically.
Lead gen mode
No e-commerce? TagSense auto-detects lead gen sites and shows form submission health, CRM tag status, and thank-you page confirmation fires.
Real story: GBP 45,720 of untracked revenue discovered
After a site update, the GA4 purchase tag stops firing on mobile Safari. TagSense shows Google Ads pixel fire rate dropped from 98% to 62% on mobile - 360 missed fires in 7 days at an AOV of GBP 127. Estimated impact: GBP 45,720 of untracked revenue.
The marketing manager raises an urgent ticket with the exact numbers. The development team identifies the mobile Safari issue in 30 minutes and deploys a fix. Revenue attribution returns to 98% the same day.
Stop losing revenue to silent pixel failures
Revenue impact monitoring is included in all paid plans. Start free - first data in 5 minutes.