Gist (formerly ConvertFox) GTM Event Listener

Track 19 Gist chat and marketing automation interactions in GTM. Monitor conversations, meetings, article views, searches, chatbot buttons, GDPR consent, and in-app messages.

gistconvertfoxchatmarketing-automationknowledge-basegtmga4meetingsgdpr

Event fired

gist_action

Key variable

gistAction

Gist (formerly ConvertFox)

Overview

Gist is a comprehensive business messaging and marketing platform combining live chat, chatbots, email, help center, and meeting booking. This is one of the most feature-rich listeners with 19 tracked events including meeting scheduling, GDPR interactions, in-app message tracking, and knowledge base article views.

Event fired: gist_action Variable: gistAction (plus 13+ additional context variables)

Why Use This Listener

Gist covers the entire marketing and support lifecycle in one platform. This listener exposes 19 events across chat, meetings, knowledge base, email capture, GDPR, and in-app campaigns, giving you unprecedented visibility into visitor engagement.

Tracked Events (19 Total)

gistAction	Category	Description
`Article Viewed`	Knowledge Base	Article opened
`Article Feedback Submitted`	Knowledge Base	Article rated
`Article Searched`	Knowledge Base	User searched help center
`Chatbot Message Button Clicked`	Chatbot	Chatbot CTA clicked
`Welcome Message of The Chatbot Shown`	Chatbot	Bot welcome shown
`Opened Gist Widget`	Widget	Chat opens
`Closed Gist Widget`	Widget	Chat closes
`Conversation Started`	Conversation	New chat begins
`Conversation Opened`	Conversation	Chat reopened
`Chat Rating Submitted`	Conversation	User rates chat
`User Sends Message`	Message	Visitor message
`User Receives Message`	Message	Agent replies
`Email Address Captured`	Lead	Email submitted
`GDPR Consent Submitted`	Compliance	Consent given
`Gist Meeting Booking Requested`	Meeting	Meeting flow starts
`Gist Meeting Scheduled`	Meeting	Meeting confirmed
`In-app Chat Message Shown`	In-App	Campaign displayed
`In-app Chat Message Clicked`	In-App	Campaign clicked
`In-app Chat Message Dismissed`	In-App	Campaign dismissed

Installation

html

<!-- GTM Custom HTML Tag: Gist Listener -->
<script>
(function() {
  var gistEventMap = [
    ['article:viewed',           'Article Viewed',              ['gistArticleID','gistArticleTitle','gistArticleURL','gistVisitorID']],
    ['article:feedback',         'Article Feedback Submitted',  ['gistArticleID','gistArticleTitle','gistArticleRating','gistVisitorID']],
    ['article:search',           'Article Searched',            ['gistSearchTerm','gistVisitorID']],
    ['chatbot:buttonClicked',    'Chatbot Message Button Clicked', ['gistBotButtonText','gistConversationID','gistVisitorID']],
    ['chatbot:welcomeShown',     'Welcome Message of The Chatbot Shown', ['gistVisitorID']],
    ['messenger:opened',         'Opened Gist Widget',          ['gistVisitorID']],
    ['messenger:closed',         'Closed Gist Widget',          ['gistVisitorID']],
    ['conversation:started',     'Conversation Started',        ['gistConversationID','gistVisitorID']],
    ['conversation:opened',      'Conversation Opened',         ['gistConversationID','gistVisitorID']],
    ['conversation:feedback',    'Chat Rating Submitted',       ['gistConversationID','gistVisitorID']],
    ['message:sent',             'User Sends Message',          ['gistMessage','gistConversationID','gistVisitorID']],
    ['message:received',         'User Receives Message',       ['gistMessage','gistConversationID','gistAgentID','gistVisitorID']],
    ['email:captured',           'Email Address Captured',      ['gistUserEmail','gistVisitorID']],
    ['gdpr:clicked',             'GDPR Consent Submitted',      ['gistGDPRStatus','gistVisitorID']],
    ['meeting:requested',        'Gist Meeting Booking Requested', ['gistMeeting','gistVisitorID']],
    ['meeting:booked',           'Gist Meeting Scheduled',      ['gistMeeting','gistVisitorID']],
    ['triggeredMessage:fired',   'In-app Chat Message Shown',   ['gistVisitorID']],
    ['triggeredMessage:clicked', 'In-app Chat Message Clicked', ['gistVisitorID']],
    ['triggeredMessage:dismissed','In-app Chat Message Dismissed',['gistVisitorID']]
  ];

  gistEventMap.forEach(function(def) {
    document.addEventListener(def[0], function(e) {
      var d = e && e.detail;
      var push = { 'event': 'gist_action', 'gistAction': def[1] };
      if (d) {
        def[2].forEach(function(key) { push[key] = d[key] || null; });
      }
      window.dataLayer = window.dataLayer || [];
      window.dataLayer.push(push);
    });
  });
})();
</script>

Data Layer Output

Meeting Booked

json

{
  "event": "gist_action",
  "gistAction": "Gist Meeting Scheduled",
  "gistMeeting": { "type": "demo", "duration": 30, "time": "2024-02-15T14:00:00Z" },
  "gistVisitorID": "visitor_abc123"
}

Email Captured

json

{
  "event": "gist_action",
  "gistAction": "Email Address Captured",
  "gistUserEmail": "lead@company.com",
  "gistVisitorID": "visitor_abc123"
}

Trigger Priority Matrix

Priority	gistAction	Tags to Fire
🔴 High	Gist Meeting Scheduled	GA4 conversion, Google Ads
🔴 High	Email Address Captured	GA4 generate_lead, Meta Lead
🟠 Medium	Conversation Started	GA4 engagement
🟡 Low	Article Viewed	GA4 content engagement
🟡 Low	GDPR Consent Submitted	Compliance logging

Variables to Capture

Variable Name	DL Key	Example
DLV – Gist Action	`gistAction`	`"Gist Meeting Scheduled"`
DLV – Gist Article ID	`gistArticleID`	`"article_123"`
DLV – Gist Email	`gistUserEmail`	`"user@company.com"`
DLV – Gist Conversation ID	`gistConversationID`	`"conv_456"`
DLV – Gist Meeting	`gistMeeting`	Object
DLV – Gist GDPR Status	`gistGDPRStatus`	`"accepted"`

GA4 Mapping

GA4 Event	Condition	Parameters
`book_appointment`	Gist Meeting Scheduled	meeting_type, duration
`generate_lead`	Email Address Captured	email, method: "gist"
`search`	Article Searched	search_term
`view_item`	Article Viewed	article_id, article_name

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