Podia GTM Event Listener

Track Podia digital product and course purchase events in GTM. Capture course enrollment, digital download purchases, and membership sign-ups with conversiondata variable.

podiaecommercecoursesdigital-productsmembershipsgtmga4creator-economy

Event fired

podia_conversion

Key variable

conversiondata

Podia

Overview

Podia is an all-in-one platform for selling online courses, digital downloads, and memberships. This listener tracks Podia purchase and conversion events using Podia's JavaScript event system.

Event fired: podia_conversion Variable: conversiondata (full purchase object)

Common Use Cases

Track course enrollments as GA4 purchase events
Fire Google Ads conversion tags on digital product sales
Build audiences of buyers for upsell campaigns
Measure conversion rates across different product types

Tracked Events

conversiondata.type	Description
`course_purchase`	Online course purchased
`download_purchase`	Digital download bought
`membership_signup`	Membership subscribed
`webinar_registration`	Webinar booked
`bundle_purchase`	Bundle purchased

Installation

html

<!-- GTM Custom HTML Tag: Podia Listener -->
<script>
(function() {
  window.addEventListener('message', function(e) {
    if (!e.data || e.data.type !== 'podia-conversion') return;
    
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push({
      'event': 'podia_conversion',
      'conversiondata': e.data.payload || {}
    });
  });

  // Also listen for direct events
  document.addEventListener('podia:purchase', function(e) {
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push({
      'event': 'podia_conversion',
      'conversiondata': e.detail || {}
    });
  });
})();
</script>

Data Layer Output

json

{
  "event": "podia_conversion",
  "conversiondata": {
    "type": "course_purchase",
    "product_id": "course_123",
    "product_name": "Digital Marketing Masterclass",
    "price": 197,
    "currency": "USD",
    "email": "student@example.com"
  }
}

Trigger Configuration

Trigger: Custom Event | podia_conversion

Variables to Capture

Variable Name	DL Key
DLV – Podia Data	`conversiondata`
DLV – Podia Product	`conversiondata.product_name`
DLV – Podia Price	`conversiondata.price`
DLV – Podia Type	`conversiondata.type`

GA4 Mapping

GA4 Event	Parameters
`purchase`	transaction_id, value, currency, items
`begin_checkout`	items (from course_purchase)

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