Pricing
Pay for the work, not the seat
Every plan includes every tool in your AI client: the audits, business questions and branded spreadsheets, documents and decks. Paid plans add MarStack Intelligence in the portal and the marketing agent, more credits every month and more Google accounts. Pay monthly, or yearly with 2 months free.
Free
$0forever
50 credits to start
That buys about 2 audits and 25 data calls.
- Every audit and data tool in your AI client
- Business questions answered in Claude, Cursor or VS Code
- Branded Excel, Word, PDF and PowerPoint files
- 1 Google account (GA4, GTM, Search Console, BigQuery, Google Ads)
- MarStack Intelligence with your own AI key: 30 questions, the AI uses no credits
- The agent and MarStack AI come with paid plans
Starter
$15.83/ month
$190 billed yearly, instead of $228
1,000 credits every month
That buys about 50 audits and 20 Standard questions a month.
- Every audit and data tool in your AI client
- Business questions answered in Claude, Cursor or VS Code
- Branded Excel, Word, PDF and PowerPoint files
- 1 Google account (GA4, GTM, Search Console, BigQuery, Google Ads)
- MarStack Intelligence: up to 300 credits a day in the portal
- The marketing agent: scheduled tasks and approvals
- MarStack Analyst in every AI app (plus a skill for Claude)
- Use your own Anthropic, OpenAI or Gemini key: 30% fewer Intelligence credits
- Unused credits roll over one month
- Email support
ProMost popular
$40.83/ month
$490 billed yearly, instead of $588
3,000 credits every month
That buys about 150 audits and 60 Standard questions a month.
- Every audit and data tool in your AI client
- Business questions answered in Claude, Cursor or VS Code
- Branded Excel, Word, PDF and PowerPoint files
- 3 Google accounts (GA4, GTM, Search Console, BigQuery, Google Ads)
- MarStack Intelligence: up to 1,500 credits a day in the portal
- The marketing agent: scheduled tasks and approvals
- MarStack Analyst in every AI app (plus a skill for Claude)
- Use your own Anthropic, OpenAI or Gemini key: 30% fewer Intelligence credits
- Unused credits roll over one month
- Priority support
Agency
$124.17/ month
$1,490 billed yearly, instead of $1,788
12,000 credits every month
That buys about 600 audits and 240 Standard questions a month.
- Every audit and data tool in your AI client
- Business questions answered in Claude, Cursor or VS Code
- Branded Excel, Word, PDF and PowerPoint files
- 25 Google accounts (GA4, GTM, Search Console, BigQuery, Google Ads)
- MarStack Intelligence: up to 5,000 credits a day in the portal
- The marketing agent: scheduled tasks and approvals
- MarStack Analyst in every AI app (plus a skill for Claude)
- Use your own Anthropic, OpenAI or Gemini key: 30% fewer Intelligence credits
- Unused credits roll over one month
- Priority support
- Team seats and white-label reports coming
Prices in US dollars, plus applicable taxes. Paid plans start from the free account, so you can try the tools first. Unused plan credits roll over for one month; top-up packs of 1,000, 5,000 or 20,000 credits ($20, $90, $300) never expire. A full refund is possible within 14 days if under 10% of the credits were used.
What each call costs
10
credits per call
Audit a public GTM container, Check cookie consent compliance, Audit a GA4 property, Audit a GTM container (account access), Audit a Meta ad account, Set up GTM tracking for a landing page, Audit a Google Ads account
8
credits per call
Live conversion test
5
credits per call
Inspect page tracking in a real browser
2
credits per call
Diagnose a Meta and GA4 mismatch
1
credit per call
Get GA4 performance, Run a GA4 report, Get Search Console data, Run BigQuery SQL, Query the GA4 export, Attribution and reconciliation, Get CRM data, Get marketing overview, Get Meta Ads performance, Google Ads performance
Free
no credits used
MarStack status, List GA4 properties, List GTM containers, List Search Console sites, List BigQuery tables, Describe a BigQuery table, Full audit, Get the CRM table map, List Meta ad accounts, Create a branded MarStack report, Create a branded analysis report, Propose negative keywords (Google Ads), Propose pausing or enabling (Google Ads), Propose a budget change (Google Ads), Propose sending CRM conversions to Google Ads, Propose a GA4 annotation, List changes waiting for approval, Propose a fact for the agent to remember, Search this workspace's history, Search the knowledge base, Give feedback on an audit finding, Tracking plan, Draft the tracking plan, Recent platform changes, List Google Ads accounts
Failed checks are refunded automatically.
Ask in the MarStack portal
You pay for what each question uses
No flat price per question. Pick a mode, watch the credits count up live, and pay only for the AI work the answer needed. Data calls add their usual credits.
Quick
From 2 credits
Simple questions about one platform
Standard
Usually 15 to 40 credits
Most questions
Deep analysis
Usually 50 to 150 credits
Reviews across several platforms
How MarStack compares
| Option | Price | Your marketing data | How you pay for AI |
|---|---|---|---|
| AI chat subscriptionFor example Claude Pro, ChatGPT Plus, Google AI Pro | About $20 a month | Not connected. You export and paste data, or add a connector that sends raw API data. | Flat fee with usage limits. Raw data uses up those limits faster. |
| Reporting tool with built-in AIDashboards and client reports | From about $20 per client to over $1,000 a month | Connected inside their own dashboards | AI summaries inside the tool. Most do not let you use the data in your own AI. |
| MarStackMCP server and portal | Free, then $19, $49 or $149 a month, or 2 months free yearly | GA4, Tag Manager and Search Console connected with one Google sign-in | Credits by what each question uses. Works in Claude, Cursor and VS Code with 3 to 6 times fewer tokens. |
Prices are typical published monthly prices in US dollars, checked October 2026, and can change. Token figures were measured in October 2026 on a real GA4 property and Search Console site; see the comparison.
Questions
- What is a credit?
- Each tool call costs credits by how much work it does: a data question (GA4, Search Console, Meta, BigQuery or CRM) is 1, a real-browser check is 5, a full GA4, GTM or Meta audit is 10. Listing your properties, checking status and making reports are free.
- Does MarStack only do audits?
- No. The MarStack Analyst answers business questions: why leads dropped, which channel or campaign brings deals, whether ad spend pays off, or a weekly review. It combines GA4, Meta Ads, Search Console, BigQuery and the CRM data you upload, checks the data before concluding, and ends with what to do next. Starter, Pro and Agency include it in every AI app you connect (Claude, ChatGPT, Gemini, Cursor, VS Code), plus a skill file for Claude and MarStack Intelligence in the portal. On the Free plan your AI app still runs every MarStack tool.
- Can I get the answer as a spreadsheet or document?
- Yes, on every plan and at no extra cost. Ask for an Excel workbook, a Word or PDF document, or a PowerPoint deck of any audit or analysis. The numbers are copied from MarStack, never retyped, and agencies can put their own brand on them.
- What if a check fails?
- If a page cannot load or a platform returns an error, the credits go straight back to your balance. You only pay for results.
- Do I need a card to start?
- No. The Free plan gives you 50 credits with no card, for every MarStack tool in Claude, Cursor or VS Code. MarStack Intelligence comes with Starter, Pro and Agency, or on Free with your own AI key (30 questions, the AI uses no credits). The agent is on paid plans. Upgrade from the dashboard when you need more.
- How do annual plans work?
- You pay once a year and get 2 months free: Starter $190, Pro $490, Agency $1,490. Your credits arrive every month, the same as on a monthly plan. You can cancel any time; the plan runs until the paid year ends.
- Is there a Black Friday offer?
- Yes, on annual plans only. From 27 to 30 November 2026, the first year of any annual plan is 40% off compared with paying monthly: Starter $136.80, Pro $352.80, Agency $1,072.80. It then renews at the standard annual price. Monthly plans and credit packs are not discounted.
- Can MarStack change my accounts?
- Only when you approve it. MarStack reads settings and reports, and browser checks block tracking hits so tests never reach your analytics. The MarStack Agent can propose small changes, such as negative keywords, a budget change of up to 20% or GTM tags for a new page; each one waits in MarStack or Slack with its before and after until a person approves it, and keeps an undo.
- Why does MarStack use fewer AI tokens?
- A raw GA4 or Search Console connector returns long blocks of API data, and your AI has to work out the changes itself. MarStack returns a finished table with the comparison already done. In our tests that was 3 to 6 times fewer tokens for the same data, so you get more answers before you reach your AI plan's usage limit.
- Can I use my own AI key?
- Yes, on every plan. Add your Anthropic, OpenAI or Google Gemini API key in the dashboard, and MarStack Intelligence (and on paid plans the agent) runs on it. Your provider bills you for the AI. On Starter, Pro and Agency the AI part of each question uses 30% fewer credits, and if the key stops working, questions continue on MarStack AI at normal credits. On Free the key unlocks Intelligence for 30 questions and the AI uses no credits. Data tools and audits keep their normal credits on every plan. Using MarStack inside Claude, ChatGPT or Gemini already runs on your own AI subscription and is charged for tools only.
- What does a question in the portal cost?
- MarStack Intelligence is on paid plans, and it depends on the work. A Quick answer starts at 2 credits and most Standard answers use 15 to 40. You see the credits count up while the answer is written, a question never takes more than your balance, and if an answer fails the credits come back.