Salesmate Chat GTM Event Listener
Track Salesmate CRM chat widget interactions in GTM. Monitor open, messages, and lead capture events with salesmate_action and event_type variables.
salesmatecrmchatgtmga4saleslead-generation
Event fired
salesmate_EventKey variable
event_typeSalesmate
Overview
Salesmate is a CRM platform with built-in live chat and automation. This listener tracks chat widget interactions and pushes them to the GTM dataLayer.
Event fired: salesmate_Event
Variables: event_type, salesmate_action
Tracked Events
| salesmate_action | Description |
|---|---|
widget opened | Chat opens |
widget closed | Chat closes |
conversation started | Chat initiated |
message sent | Visitor message |
message received | Agent reply |
email captured | Email submitted |
call initiated | Click-to-call |
meeting booked | Appointment scheduled |
Installation
html
<!-- GTM Custom HTML Tag: Salesmate Listener -->
<script>
(function() {
function salesmPush(action, type, extra) {
window.dataLayer = window.dataLayer || [];
window.dataLayer.push(Object.assign({
'event': 'salesmate_Event',
'salesmate_action': action,
'event_type': type || 'chat'
}, extra || {}));
}
var initSalesmate = function() {
if (typeof window.SalesmateChat === 'undefined') return;
SalesmateChat.on('open', function() { salesmPush('widget opened', 'widget'); });
SalesmateChat.on('close', function() { salesmPush('widget closed', 'widget'); });
SalesmateChat.on('conversationStart', function() { salesmPush('conversation started', 'chat'); });
SalesmateChat.on('messageSent', function() { salesmPush('message sent', 'chat'); });
SalesmateChat.on('messageReceived', function() { salesmPush('message received', 'chat'); });
SalesmateChat.on('emailCaptured', function(data) {
salesmPush('email captured', 'lead', { visitorEmail: data.email });
});
SalesmateChat.on('meetingBooked', function(data) {
salesmPush('meeting booked', 'conversion', { meetingData: data });
});
};
window.addEventListener('load', initSalesmate);
})();
</script>Data Layer Output
json
{
"event": "salesmate_Event",
"salesmate_action": "meeting booked",
"event_type": "conversion",
"meetingData": { "time": "2024-02-15T14:00:00Z" }
}Trigger Configuration
Trigger Type: Custom Event
Event Name: salesmate_Event
Conversion only:
Condition: DLV – SM Action | equals | meeting booked