Business questions
MarStack answers marketing questions like an analyst: it checks the data first, compares periods, finds the driver and ends with what to do next.
How to ask
Ask in plain words in Claude, ChatGPT, Gemini, Cursor or any MCP client, or in MarStack Intelligence in the portal (paid plans). In Claude Desktop the commands below are under the + button, MarStack; they give the assistant the analyst method and the right tools for that kind of question. On Starter, Pro and Agency, MarStack Analyst is on in every AI app you connect, so plain questions follow the same method; there is also a skill file for Claude.
Every data answer ends with expert context: problems the latest audit of that property or account found, and rough benchmarks, so a tracking problem is not read as a business trend. Ask for a branded spreadsheet, document or deck of any answer.
Reviews and trends
- “How did our marketing do last month?”
- “Give me a weekly review of traffic, leads and ad spend.”
- “What changed this quarter compared with last?”
- Command
marstack_business_review- Runs
- get_marketing_overview, get_ga4_performance, get_search_console_data
- Credits
- About 3 to 6
- Needs
- Google connection; Meta and CRM data add more
Why a number changed
- “Why did leads drop last week?”
- “Why is revenue up this month?”
- “Is the drop real or a tracking problem?”
- Command
marstack_why_did_it_drop- Runs
- get_ga4_performance by day and channel, run_ga4_report, the latest audit as expert context
- Credits
- About 2 to 5
- Needs
- Google connection
Which channel pays
- “Which channel brings won deals for our spend?”
- “Which campaigns should get more budget?”
- “What does a lead from Meta cost us?”
- Command
marstack_channel_roi- Runs
- get_marketing_overview by channel and campaign, get_crm_data
- Credits
- About 3 to 8
- Needs
- Google connection, Meta connection and CRM data for spend and deals
Meta and GA4 disagree
- “Why does Meta report more sales than GA4?”
- “Why are my Meta leads not in GA4?”
- “Is the Conversions API double counting?”
- Command
marstack_meta_vs_ga4- Runs
- diagnose_platform_mismatch, optionally a live test of the thank-you page
- Credits
- 2, or 7 with the page test
- Needs
- Google and Meta connections
Funnels and journeys
- “Where do people drop out before purchase?”
- “Which page do visitors see after the home page?”
- “How many first-time visitors come back the next week?”
- Command
marstack_funnel- Runs
- query_ga4_events (funnel, paths, cohorts), run_bigquery_sql
- Credits
- 1 per query, BigQuery billed to your project
- Needs
- GA4 export in BigQuery
Search performance
- “Which pages lost Google clicks this month?”
- “Which queries have impressions but few clicks?”
- “Is organic traffic growing?”
- Command
marstack_search_console- Runs
- get_search_console_data, get_ga4_performance
- Credits
- 1 to 2
- Needs
- Google connection
Pipeline and revenue
- “Which source brings the most won deals?”
- “What is our lead to win rate by campaign?”
- “How much revenue came from Google Ads leads?”
- Command
marstack_business_question- Runs
- get_crm_data, get_marketing_overview
- Credits
- 1 to 3
- Needs
- CRM data uploaded as a CSV
Tracking health
- “Run a full audit of example.com.”
- “Is our GA4 set up correctly?”
- “Does our cookie banner block tracking before consent?”
- Command
marstack_full_audit- Runs
- full_audit (GA4, GTM, Meta and website checks)
- Credits
- The audits it runs, 5 to 10 each
- Needs
- A website; connections for the account audits
Any other question
Use marstack_business_question with your own wording, or just ask. Credits are listed per tool in the tool reference and on the credits page.